At home with TJH
Our Work / In 2023, Truss Creative partnered with Thomas James Homes, the nation’s largest single-lot homebuilder, to develop a new lifestyle-driven brand vision. Moving beyond traditional homebuilder marketing that focuses solely on the product, we wanted to make lifestyle lived in a TJH home the centerpiece of the brand. To bring this strategy to […]
TJH Happy Homeowner Series
Our Work / Thomas James Homes, the leading single-lot replacement builder in California, Washington, and Arizona, wanted to deepen its connection with prospective buyers and local communities. They needed authentic, engaging content to move prospects further down the funnel while also highlighting the benefits of new homes in desirable, yet supply-constrained, neighborhoods. Hi-fidelity photo/video Campaign […]
AWI Management Corporation
https://trusscreative.com/wp-content/uploads/2025/10/affordable-housing-experts.mp4 Our Work / AWI, a trusted leader in affordable housing management, faced an ownership transition and ambitious growth goals. The new leadership sought to elevate the brand, positioning AWI as an institutional-grade, mission-driven partner. Brand strategy Positioning Messaging Visual identity Website development Copywriting Digital strategy Our solution Truss delivered a full rebrand—refining strategy, messaging, […]
Living Local by TJH
Our Work / Thomas James Homes is on a mission to unlock access to new homes in the most sought-after neighborhoods. While many builders center their messaging around the house itself, TJH took a different approach—highlighting the vibrant communities that make their homes truly desirable. Hi-fidelity photo/video Lo-fidelity photo/video Campaign development SEO/SEM Media planning/buying Digital […]
Curio
Our Work / Curio is a new ultra-luxury custom home builder in Northern Virginia, created to serve high-net-worth families seeking an elevated design-build experience. Backed by the trusted Classic Cottages brand, Curio stands apart through meticulous craftsmanship, timely delivery, and transparent communication—delivering legacy-driven, client-first homes. The company partnered with us to develop a full brand […]
Overland Ranch
Our Work / Placemaking is not merely about physical design—it’s about the stories we tell and the narratives we weave within and around spaces. Integrity Land Ventures understood this when they asked us to create the brand and marketing assets for Southeast Aurora, Colorado’s new masterplan community, Overland Ranch. Brand strategy Positioning Messaging Naming Identity […]
Thomas James Homes
Our Work / Thomas James Homes (TJH) is the leading single-lot replacement builder of new homes in California, Washington, and Arizona’s top markets. In 2023, the company turned to us to help redefine its mission based on a new insight and attitude: TJH didn’t just build homes. It gave homeowners access to some of the […]
Travata
Our Work / When CalAtlantic, then the 4th-largest U.S. homebuilder, saw slow presales for Travata—a new luxury community for active 55+ buyers in Irvine, CA—they called us in. The existing creative lacked a clear, compelling brand position. Our task: build a complete brand identity and grand opening marketing platform from the ground up—delivered in under […]