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Wilder Home
Tru Website Photogallery Wilder18

Failure to launch

Wilder was a luxury new home community, just 45 minutes from San Francisco, struggling to get traction after a lukewarm market reception. Master developer Brooks Street tasked us with creating a robust inbound marketing program to generate qualified interest for the community’s new homes and custom homesites.

The best of the two worlds

Nestled among 1,300 acres of protected open land, Wilder combines new homes and custom homesites, luxurious wellness amenities and access to the region’s top school district. We identified that the community’s value proposition was offering urbanites a beautiful lifestyle grounded in nature, connection, and holistic wellbeing, with all the excitement of city life just a short drive away.

Wilder Orinda Luxury Home
Wilder Branding
Tru Website Photogallery Wilder19
Wilder Logo

Live a beautiful life

We executed a top-to-bottom rebrand of the community. The visual identity we designed for Wilder is rustically elegant, featuring soft, earthy tones, scenic vistas and images that reflect the community’s beautiful lifestyle. The copy followed suit, with storytelling that captures Wilder’s romantic essence. All new brand elements were combined to shine on the new community website. An immersive brand experience, it was built to convert visitors to leads through gated content and clear calls to action.

What we did


Brand Strategy

Visual Identity



Print + Digital Ads

Social Media

Social Advertising

Email Marketing

Content Marketing

Public Relations



Wilder Print
Truss Creative Wilder Orinda Email Marketing
Truss Creative Wilder Orinda Instagram

31% increase in web traffic

35% increase in new visitors

7,400 avg. monthly web visitors to .com

54% increase in interest list conversions

*Based on 9mos./9mos results comparison (May 2017—Jan. 2018 vs. Feb. 2018—Oct. 2018)

Wilder Brochure

The results

With a successful rebrand in place our monthly inbound marketing program drove relevant and high-quality on and offline traffic to community and builder touchpoints for 18 months after launch, contributing to a near sell out of Wilder’s custom homesites.