Classic Cottages
Our Work / Grounded in the company’s legacy of expertise, dependability, integrity, and service, we repositioned Classic Cottages as Northern Virginia’s premier full-service homebuilder. The new brand platform reinforced its commitment to delivering timeless homes through a seamless, client-first experience—aligning the brand with its ambition to become synonymous with quality homebuilding across buyer segments. Brand […]
Urspring by Seccua
https://trusscreative.com/wp-content/uploads/2025/10/wahser.mp4 Our Work / Seccua, the global leader in membrane technology, needed a U.S. market consumer launch strategy and new brand vision for its whole-house water filter, Urspring. Unlike point-of-use solutions and alternative technologies such as reverse osmosis, Urspring addresses every tap, every pathogen, and every inorganic particle in a home’s water system—a holistic solution […]
AWI Management Corporation
https://trusscreative.com/wp-content/uploads/2025/10/affordable-housing-experts.mp4 Our Work / AWI, a trusted leader in affordable housing management, faced an ownership transition and ambitious growth goals. The new leadership sought to elevate the brand, positioning AWI as an institutional-grade, mission-driven partner. Brand strategy Positioning Messaging Visual identity Website development Copywriting Digital strategy Our solution Truss delivered a full rebrand—refining strategy, messaging, […]
Kinty Jones
Our Work / For nearly 15 years, Kinty Jones has been the most trusted name in climate control in Northwest Arkansas, serving homes and businesses with tailored and reliable HVAC solutions. Under new ownership, the business turned to us to refresh its brand, reboot its digital strategy, and prepare it for regional expansion. Brand strategy […]
Curio
Our Work / Curio is a new ultra-luxury custom home builder in Northern Virginia, created to serve high-net-worth families seeking an elevated design-build experience. Backed by the trusted Classic Cottages brand, Curio stands apart through meticulous craftsmanship, timely delivery, and transparent communication—delivering legacy-driven, client-first homes. The company partnered with us to develop a full brand […]
CheckRun
Our Work / Business checking isn’t going anywhere, but it does need a mobile-first makeover. That’s where AP Technologies’ CheckRun comes in. With more than half of business payments made by checks, Checkrun meets the needs of modern SMBs by empowering them with a smart, intuitive, and secure payment platform that makes accounts payable and […]
Overland Ranch
Our Work / Placemaking is not merely about physical design—it’s about the stories we tell and the narratives we weave within and around spaces. Integrity Land Ventures understood this when they asked us to create the brand and marketing assets for Southeast Aurora, Colorado’s new masterplan community, Overland Ranch. Brand strategy Positioning Messaging Naming Identity […]
Creative Design Consultants
Our Work / CDC Designs, the interior design firm that pioneered model home merchandising 40+ years ago, was ready for a new era. Its brand identity had served it well for more than a decade, but the company had changed—and it was more than skin-deep. New partners, emerging practice areas, fresh ambitions, and a shifting […]
Thomas James Homes
Our Work / Thomas James Homes (TJH) is the leading single-lot replacement builder of new homes in California, Washington, and Arizona’s top markets. In 2023, the company turned to us to help redefine its mission based on a new insight and attitude: TJH didn’t just build homes. It gave homeowners access to some of the […]
Lilac Patisserie
Our Work / As a trained pastry chef and master cake decorator, our client spent years working in some of Southern California’s most acclaimed bakeries. When she was diagnosed with celiac disease, she decided to redefine gluten-free baking. Impossibly moist layer cakes, decadent desserts, and tender crumbs are not what gluten-free baking is known for. […]