AWI Management Corporation
AWI, a trusted leader in affordable housing management, faced an ownership transition and ambitious growth goals. The new leadership sought to elevate the brand, positioning AWI as an institutional-grade, mission-driven partner.
- Brand strategy
- Positioning
- Messaging
- Visual identity
- Website development
- Copywriting
- Digital strategy
Our solution
Truss delivered a full rebrand—refining strategy, messaging, and positioning while creating a new visual identity, logo, and website. The result readied AWI for growth, reinforcing both its performance edge and mission-driven values.
“Working with Truss was seamless and thoughtful. They respected AWI’s legacy while creating a modern, elevated brand that inspires pride internally and resonates with clients. This foundation is a vital first step toward our ambitious growth goals.”
Jon Tattersall
President and CEO
AWI Management Corporation
Institutional grade with heart
By bringing AWI’s authentic culture to the forefront in messaging and the Careers page, we created a recruitment-ready brand that helps AWI attract top talent while reinforcing its reputation as a trusted, high-performing property management partner.
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.