Kinty Jones
For nearly 15 years, Kinty Jones has been the most trusted name in climate control in Northwest Arkansas, serving homes and businesses with tailored and reliable HVAC solutions. Under new ownership, the business turned to us to refresh its brand, reboot its digital strategy, and prepare it for regional expansion.
- Brand strategy
- Positioning
- Messaging
- Identity
- Website development
- SEO/SEM
- Digital advertising
- Signage
- Email marketing
Our solution
Inspired by retro home services branding, we gave Kinty Jones an updated brand platform rooted in heritage but poised for the digital age. We refined the existing logo and color palette, while introducing modernized typography and new messaging. Positive reviews, testimonials, awards, and resource articles anchored our content strategy, while the new brand promise, “Excellence in the air,” positioned Kinty as the trusted blue chip brand in heating and cooling. Less than a year after a successful brand relaunch, the company expanded to Tulsa, Oklahoma.
About statement
At Kinty Jones Heating and Cooling, comfort and reliability are more than just words—they’re our promise. For nearly 15 years, we’ve been the trusted climate control experts in Northwest Arkansas, serving homes and businesses with tailored and reliable solutions.
From quick fan replacements to major HVAC installations, we handle every job with the highest standards of quality and a personal touch. Our mission is simple: deliver peace of mind with expert care and custom solutions.
We’re not just about business—our team and community are at the heart of what we do. We foster a supportive environment for our associates and actively give back to our community to build lasting relationships where we live and work.
“It’s been a joy working with Truss. The innovative ideas they’ve brought to life have played a pivotal role in shaping our company’s evolution. Our brand refresh was handled with thoughtful care and we’re incredibly grateful to all of the Truss team for their hard work and guidance. They are a fantastic team to collaborate with and have consistently delivered on our requests in a timely and efficient manner. We can’t thank them enough.”
Manas Babbili
Founder + CEO
Wren Enterprises | Kinty Jones Heating & Cooling
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.