Built for the business of home.
From masterplan communities to building products to the services that keep homes thriving, we bring senior-level strategy and craft to every corner of the business of home. We’ve defined new categories, built household names, and turned browsers into buyers. If your brand lives in real estate or the home industry, you’ve found your agency.
Brands we’ve built with
A decade of impact
From concept to launch, Truss Creative helps developers, builders, and home brands build awareness, drive demand, and get results.
- 49 brands
Across homebuilding, products, and services - 34 communities
Branded + launched - 11 builders partnered with
Commercial + residential - 30% average
Lead-to-MQL conversion - 3,000+ homes marketed
Since 2016
Services for the business of home
Strategy
We help home industry brands define who they are, what they stand for, and how they’re seen in the market. From brand positioning and messaging to naming and portfolio strategy, we build identities that resonate with buyers, clients, and tenants. Every creative and growth initiative starts with a strong, purposeful brand foundation.
Discovery + insights
Brand strategy + positioning
Brand messaging + voice
Naming + product nomenclature
Portfolio + product positioning
Go-to-market strategy
Community + real estate branding
Creative
We make your brand visible and memorable. From identity systems to websites, campaigns, packaging, and product launches, every touchpoint tells your story. Photography, video, and storytelling bring homes, communities, products, and services to life for buyers, residents, and clients.
Brand storytelling + copywriting
Art direction + graphic design
Website design + UX
Campaign creative
Product branding + launch campaigns
Packaging + product catalog design
Photography + video production
Growth
We drive measurable results. From high-performance websites and e-commerce to SEO, paid media, email, and content marketing, our programs generate leads, drive sales, and turn attention into growth for developers, builders, real estate and home services, and building brands.
Website development + e-commerce
SEO strategy + optimization
Paid media campaigns
Lead generation campaigns
Email + lifecycle marketing
Content marketing
Analytics + conversion optimization
Multi award-winning creative agency for the home industry, including SoCal MAME and NAHB The Nationals.
Bring your home or real estate brand to life
We combine strategy, creativity, and full-funnel growth to elevate communities, homebuilders, and the products and services that place home at the center of everything.