Classic Cottages
Our Work / Grounded in the company’s legacy of expertise, dependability, integrity, and service, we repositioned Classic Cottages as Northern Virginia’s premier full-service homebuilder. The new brand platform reinforced its commitment to delivering timeless homes through a seamless, client-first experience—aligning the brand with its ambition to become synonymous with quality homebuilding across buyer segments. Brand […]
At Home with TJH
Our Work / In 2023, Truss Creative partnered with Thomas James Homes, the nation’s largest single-lot homebuilder, to develop a new lifestyle-driven brand vision. Moving beyond traditional homebuilder marketing that focuses solely on the product, we wanted to make lifestyle lived in a TJH home the centerpiece of the brand. To bring this strategy to […]
TJH Happy Homeowner Series
Our Work / Thomas James Homes, the leading single-lot replacement builder in California, Washington, and Arizona, wanted to deepen its connection with prospective buyers and local communities. They needed authentic, engaging content to move prospects further down the funnel while also highlighting the benefits of new homes in desirable, yet supply-constrained, neighborhoods. Hi-fidelity photo/video Campaign […]
Urspring by Seccua
https://trusscreative.com/wp-content/uploads/2025/10/wahser.mp4 Our Work / Seccua, the global leader in membrane technology, needed a U.S. market consumer launch strategy and new brand vision for its whole-house water filter, Urspring. Unlike point-of-use solutions and alternative technologies such as reverse osmosis, Urspring addresses every tap, every pathogen, and every inorganic particle in a home’s water system—a holistic solution […]
AWI Management Corporation
https://trusscreative.com/wp-content/uploads/2025/10/affordable-housing-experts.mp4 Our Work / AWI, a trusted leader in affordable housing management, faced an ownership transition and ambitious growth goals. The new leadership sought to elevate the brand, positioning AWI as an institutional-grade, mission-driven partner. Brand strategy Positioning Messaging Visual identity Website development Copywriting Digital strategy Our solution Truss delivered a full rebrand—refining strategy, messaging, […]
Living Local by TJH
Our Work / Thomas James Homes is on a mission to unlock access to new homes in the most sought-after neighborhoods. While many builders center their messaging around the house itself, TJH took a different approach—highlighting the vibrant communities that make their homes truly desirable. Hi-fidelity photo/video Lo-fidelity photo/video Campaign development SEO/SEM Media planning/buying Digital […]
Curio
Our Work / Curio is a new ultra-luxury custom home builder in Northern Virginia, created to serve high-net-worth families seeking an elevated design-build experience. Backed by the trusted Classic Cottages brand, Curio stands apart through meticulous craftsmanship, timely delivery, and transparent communication—delivering legacy-driven, client-first homes. The company partnered with us to develop a full brand […]
Overland Ranch
Our Work / Placemaking is not merely about physical design—it’s about the stories we tell and the narratives we weave within and around spaces. Integrity Land Ventures understood this when they asked us to create the brand and marketing assets for Southeast Aurora, Colorado’s new masterplan community, Overland Ranch. Brand strategy Positioning Messaging Naming Identity […]
Creative Design Consultants
Our Work / CDC Designs, the interior design firm that pioneered model home merchandising 40+ years ago, was ready for a new era. Its brand identity had served it well for more than a decade, but the company had changed—and it was more than skin-deep. New partners, emerging practice areas, fresh ambitions, and a shifting […]
Thomas James Homes
Our Work / Thomas James Homes (TJH) is the leading single-lot replacement builder of new homes in California, Washington, and Arizona’s top markets. In 2023, the company turned to us to help redefine its mission based on a new insight and attitude: TJH didn’t just build homes. It gave homeowners access to some of the […]