Wilder Orinda
Wilder, a luxury Bay Area masterplan community, struggled to gain traction after a lukewarm market launch. Brooks Street tasked us with creating a robust inbound marketing program to generate qualified interest for new homes and custom homesites.
- Brand strategy
- Messaging
- Visual identity
- Hi-fidelity photo/video
- Website development
- Email marketing
- Collateral
- Signage
- Digital advertising
Our solution
We executed a full rebrand emphasizing Wilder’s luxurious lifestyle—nature, wellness, and city access—while driving leads through a full-funnel marketing program that included digital advertising, email marketing, landing pages, and a new, fully-optimized website.
Romancing homebuyers
Copy and brand messaging captured Wilder’s romantic essence—evoking connection, holistic living, and the beauty of everyday life. Every touchpoint reflected the community’s warmth, elegance, and aspirational Bay Area lifestyle.
Nature in focus
Our landscape shoot highlighted Wilder’s 1,300 acres of protected open land. Scenic vistas, natural light, and immersive imagery showcased the community’s harmony with nature, enhanced the brand experience, and drove our creative content output.
Sell-out performance
Our full-funnel brand marketing program for Wilder drove strong results across digital and offline channels. Web traffic grew 31%, new visitors increased 35%, and interest list conversions jumped 54%. Paid, organic, and direct traffic all rose significantly, contributing to a near sellout of custom homesites within 18 months of launch.
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.