VOLT
European Body Art, a leader in special effects makeup for the entertainment industry, engaged Truss to launch its first consumer product. Discovery revealed larger ambitions, so we built a scalable brand platform, making VOLT the foundation of a performance-driven men’s grooming line.
- Brand strategy
- Positioning
- Messaging
- Naming
- Visual identity
- Hi-fidelity photo/video
- Website development
- Copywriting
- Graphic design
- Digital advertising
- Social advertising
- Collateral
- Packaging
- Signage
- POP display
- Email marketing
- Trade show design
Our solution
Informed by extensive persona work, we positioned VOLT Lifeproof Grooming as a brand built for men who never quit—delivering products and confidence that never fade. We created a bold, adventure-sports inspired identity and extended it across every touchpoint: a custom ecommerce site, original video and photography, digital marketing, packaging, and trade show design. Our strategic foundation and creative execution not only established VOLT as a standout in its category, but within months helped spark interest from wholesale partners and a leading beauty retailer.
Hi-fidelity photo/video
Our brand launch and campaign visuals were brought to life through a multi-day, multi-location production. At the heart of the shoot was a :60 brand reel, filmed at the beach and featuring VOLT’s founder surfing—an authentic way to showcase the product’s high-performance edge. Surrounding this hero piece, we produced a full suite of assets, including instructional how-to videos for trade and consumer use, social-ready vignette cutdowns, and versatile brand b-roll. From casting and permitting to final delivery, we managed every detail end-to-end.
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.