RollCall
RollCall was a new prepaid mobile brand born of the insight that telecom companies were doing little to effectively attract Gen Z customers, especially urban youth and those influenced by street culture. From financial pressures, to cultural interests, to preferred marketing channels, no mobile brand was proactively engaging this market with a dedicated value proposition. RollCall was developed to give this segment the service it wanted and the flexibility it needed, packaged in a lifestyle brand that spoke its values.
- Brand strategy
- Positioning
- Messaging
- Identity
- Concepting
- Graphic design
- Collateral
Our solution
We gave RollCall a strong strategic foundation, including messaging, a new logo, and supporting identity system, for the launch of B2B and B2C marketing activities. All creative concepts were developed to help the fledgling brand capitalize on its first mover position as a pioneer urban lifestyle brand for the mobile age.
Manifesto
Legacy and prepaid mobile service providers are out of touch. Their contracts are irritating. Their plans are expensive. And their phones are basic AF. Instead we partner with top tastemakers in music, fashion, and sports to design and manufacture limited-edition handsets preloaded with unlimited data and minutes. Finally, the flexible, affordable mobile service you need with the street style you want.
Photography by Eero John Oco
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.