College Works
Since 1993, College Works (CW) has given college students the unique opportunity to earn extra money and gain valuable life skills by teaching them how to run their own house painting business. The CW team approached us to revamp select student recruitment materials in time for their 2024 summer internship season. After initial conversations, a much larger opportunity came into focus.
- Brand strategy
- Positioning
- Messaging
- Identity
- Logo
- Illustration
- Collateral
- Website development
- SEO
Our solution
Formerly known as “College Works Painting,” CW had quietly become one of the top leadership and career development programs in the nation. Proof was hundreds of awards and glowing testimonials from an illustrious network of alumni. But to many students, parents, school administrators, companies, and consumers CW was still just a student painting company. To change perceptions and own its true leadership position we overhauled CW’s brand, recruitment and sales assets, and website.
“For our new brand, the Truss Creative team went all in on a bold strategy that they really believed in. They took a calculated risk, and I love them for it. They have the kind of creative courage I want in an agency partner.”
Matthew Stewart
CEO, College Works and National Services Group
Mission statement
Our mission is to transform the next generation of leaders by equipping them with the skills to think critically, the tools to lead effectively, and the opportunity to build a successful future.
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.