TJH Happy Homeowner Series
Thomas James Homes, the leading single-lot replacement builder in California, Washington, and Arizona, wanted to deepen its connection with prospective buyers and local communities. They needed authentic, engaging content to move prospects further down the funnel while also highlighting the benefits of new homes in desirable, yet supply-constrained, neighborhoods.
- Hi-fidelity photo/video
- Campaign development
- Content marketing
- Organic social
- Paid social
Truss recommended TJH put real homeowner experiences at the forefront through the Happy Homeowner Series. Showcasing not only the craftsmanship of the homes, but also the lifestyle benefits they unlock, these videos illustrate the lasting value of a TJH home: modern, functional living spaces in the communities where people want to build their lives.
The Happy Homeowner Series quickly became a cornerstone of TJH’s content ecosystem. Assets consistently ranked among the brand’s best-performing campaigns, fueling both paid and organic marketing. By blending authentic storytelling with high-quality production, the videos strengthened TJH’s position as a trusted, customer-focused homebuilder that contributes positively to the neighborhoods where it builds.
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