Failure to launch
Wilder was a luxury new home community, just 45 minutes from San Francisco, struggling to get traction after a lukewarm market reception. Master developer Brooks Street tasked us with creating a robust inbound marketing program to generate qualified interest for the community’s new homes and custom homesites.
The best of the two worlds
Nestled among 1,300 acres of protected open land, Wilder combines new homes and custom homesites, luxurious wellness amenities and access to the region’s top school district. We identified that the community’s value proposition was offering urbanites a beautiful lifestyle grounded in nature, connection, and holistic wellbeing, with all the excitement of city life just a short drive away.
Live a beautiful life
We executed a top-to-bottom rebrand of the community. The visual identity we designed for Wilder is rustically elegant, featuring soft, earthy tones, scenic vistas and images that reflect the community’s beautiful lifestyle. The copy followed suit, with storytelling that captures Wilder’s romantic essence. All new brand elements were combined to shine on the new community website. An immersive brand experience, it was built to convert visitors to leads through gated content and clear calls to action.
Positioning
Brand Strategy
Visual Identity
Photography
Website
Print + Digital Ads
Social Media
Social Advertising
Email Marketing
Content Marketing
Public Relations
Collateral
Signage
31% increase in web traffic
35% increase in new visitors
7,400 avg. monthly web visitors to .com
54% increase in interest list conversions
*Based on 9mos./9mos results comparison (May 2017—Jan. 2018 vs. Feb. 2018—Oct. 2018)
The results
With a successful rebrand in place our monthly inbound marketing program drove relevant and high-quality on and offline traffic to community and builder touchpoints for 18 months after launch, contributing to a near sell out of Wilder’s custom homesites.
