RAD Napa
Napa’s Rail Arts District set out to transform a neglected two-mile stretch along the Vine Trail and Napa Valley Wine Train tracks. Backed by Brooks Street, the Napa Valley Wine Train and the Napa Valley Vine Trail, the project needed a bold brand and digital hub to realize its vision.
- Naming
- Brand strategy
- Positioning
- Messaging
- Visual identity
- Website development
- Branded merchandise
Our solution
We rebranded the district as RAD Napa—positioning it as a cultural movement, not just civic beautification. A pop-punk-inspired identity and website became the foundation to attract world-class artists and global attention.
Placemaking through branding
By defining RAD’s identity and establishing a compelling brand vision, we helped turn an industrial corridor into a vibrant cultural destination. Today, RAD Napa sits within Napa’s travel ecosystem as a must-see stop for locals and visitors worldwide, enriching the valley beyond food and wine.
“Truss just seems to have a way of seeing things. The insights, expertise, passion and vision they continually bring allow us to work creatively and collaboratively to build great places and experiences.”
Scott Goldie
Co-Founder, RAD Napa
Brooks Street
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.