Overland Ranch
Placemaking is not merely about physical design—it’s about the stories we tell and the narratives we weave within and around spaces. Integrity Land Ventures understood this when they asked us to create the brand and marketing assets for Southeast Aurora, Colorado’s new masterplan community, Overland Ranch.
- Brand strategy
- Positioning
- Messaging
- Naming
- Identity
- Logo
- Website
- Hi-fidelity photo and video
- Collateral
Our solution
Our challenge was to imbue Overland Ranch with meaning and emotion well before development began. We leaned into its lore as a stop on the historic Overland Trail to inspire our creative vision. A nostalgia-tinted ode to home on the range, the brand is layered with color, texture, patina, and a bit of Western whimsy. The storytelling speaks to families looking for an off-the-beaten path life that is grounded in nature, community, and generational legacy.
Manifesto
The dawn of a new day, with its hazy light and solemn stillness hits differently here. Like the wide prairie expanse before you, possibilities unfurl. Adventures call. The wild and roaming parts of you finally have space to be. No limits. No noise. Just you and your people, at one with the West. This is the promise of Overland Ranch. Like the explorers, miners, and traders of old who made their legacy in this land, so can you. Connect to the country. Commune with your kin. Come home to yourself.
Community vision book
To bring the spirit of Overland Ranch to life for key partners, investors, and prospective homeowners, Integrity Land Ventures tapped us to create a vision book—something that is part sales tool, part coffee table book, and part heirloom. We translated the brand’s essence into a limited run of books, each painstakingly hand-bound in denim, that dive deep into the lure and lore of the land, and give a taste of what life is like when you make your home on the prairie’s edge.
Original film produced by Truss Creative
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.