Living Local by TJH
Thomas James Homes is on a mission to unlock access to new homes in the most sought-after neighborhoods. While many builders center their messaging around the house itself, TJH took a different approach—highlighting the vibrant communities that make their homes truly desirable.
- Hi-fidelity photo/video
- Lo-fidelity photo/video
- Campaign development
- SEO/SEM
- Media planning/buying
- Digital advertising
- Social media
Our solution
Launched in 2023, Living Local was a video-driven campaign designed to shift the spotlight from square footage to street life. Built on the insight that TJH buyers are just as focused on the neighborhood as they are the home, the series showcased curated, one-day itineraries through TJH communities.
A mix of high- and lo-fi travel-diary–style videos brought each area to life, fueling both paid and organic social campaigns and driving top-of-funnel brand awareness. To extend the value of the content and boost SEO, each video was paired with a thoughtfully written blog post that captured the full neighborhood experience.
Live like a local in Arcadia
8 a.m. Hike Echo Canyon Trail at Camelback Mountain
Start the day with a hike along Echo Canyon Trail at Camelback Mountain. A city park since 1968, Camelback Mountain sits right next to Arcadia and is one of the most popular hiking areas in the valley. Enjoy stunning views of layered sandstone rock formations and watch for birds, desert tortoises, Chuckwalla lizards, and cottontail rabbits among the saguaro, cholla, and prickly pear cacti.
9:30 a.m. Enjoy a massage and soak at Alvadora Spa
Unwind into the day with a 50-minute Himalayan salt stone massage at the Forbes Four-Star Alvadora Spa at the Royal Palms Resort and Spa. Your immersive, personalized spa ritual includes access to indoor and outdoor relaxation areas and the pool. Following your massage, spend some time soaking up the sun in their picturesque pool.
7:30 p.m. Dinner at Vecina
Celebrate your friend’s birthday with a bottle of Guy Larmandier Premier Cru and dinner at Vecina. Enjoy papas verde, hiramasa ceviche, and Duroc pork belly tacos at this chef-driven restaurant that creates seasonal menus using Latin-inspired spices, chiles, and ingredients.
Social content
The Living Local longform videos were reimagined as :15 and :30 cuts for social, paired with vibrant photography that captured each neighborhood’s spirit. Together, these assets drove engagement across paid and organic channels, amplifying reach and awareness.
A worthwhile investment
Beyond the campaign, the assets we produced became an enduring library of content—supporting blogs, fueling brand storytelling, and reinforcing TJH’s neighborhood-first positioning. This work not only elevated the brand narrative but maximized ROI across marketing communications.
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.