Lilac Patisserie
As a trained pastry chef and master cake decorator, our client spent years working in some of Southern California’s most acclaimed bakeries. When she was diagnosed with celiac disease, she decided to redefine gluten-free baking. Impossibly moist layer cakes, decadent desserts, and tender crumbs are not what gluten-free baking is known for. Yet, at Lilac Patisserie and Café, these are the things that keep customers coming back—whether they eat gluten or not.
- Brand strategy
- Visual identity refresh
- Copywriting
- Website
Our solution
In addition to streamlining operations, the website we created for Lilac needed to enhance the user experience on and offline. We accomplished this by elevating the look and feel of the site to improve the brand’s presentation. We simplified the homepage design, site navigation, and content hierarchy to drive sales and inquiry conversions. We created a dedicated mobile experience to facilitate on-the-go ordering and café foot traffic. Lastly, we gave Lilac a brand voice that was elegant without taking itself too seriously.
Website copy
But you’d never know if we didn’t mention it. You see, our creations redefine what gluten-free means. Impossibly moist layer cakes, decadent desserts, pillowy rolls, tender crumbs—everything we make is a reflection of our commitment to flavor, texture and artistry of the highest caliber. Informed by classical French pastry technique and inspired by California’s spirit of creativity, we bake because life’s too short for anyone to skip cake.
“Truss Creative was great to work with for the roll-out of our new website. They had impeccable vision and really captivated the essence of our brand and made it possible to communicate it to our customers in a visually beautiful and functional way.”
Gillian Muralles
Founder & Co-Owner
Lilac Pâtisserie and Café
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.