Creative Design Consultants
CDC Designs, the interior design firm that pioneered model home merchandising 40+ years ago, was ready for a new era. Its brand identity had served it well for more than a decade, but the company had changed—and it was more than skin-deep. New partners, emerging practice areas, fresh ambitions, and a shifting competitive environment pointed to the need for a deeper brand evolution to position the business for growth.
- Brand strategy
- Naming
- Logo
- Identity
- Website development
- Signage
- Collateral
- Hi-fidelity video
- Social media
- Branded merchandise
Our solution
To help our clients step confidently into a new era, we led a full rebrand grounded in the firm’s legacy and leadership. We revived their original name, Creative Design Consultants, and crafted the timeless tagline “Defining spaces since 1981.” We developed a more sophisticated visual identity and defined new subbrands—CDC Home and CDC Studio—to highlight their evolving expertise. Finally, we produced a host of new brand assets to relaunch CDC to the industry it helped create.
“We’ve been incredibly impressed with Truss’ professionalism, creativity, and dedication. They are a truly savvy team, always bringing fresh and innovative ideas to the table that have elevated our marketing efforts. They’re not only intelligent and strategic in their approach, but also some of the warmest, kindest professionals we’ve had the pleasure to collaborate with.”
Sarah Breen
Partner + VP of Marketing
Creative Design Consultants
Brand film
Engaging sights, sounds, and story, few things are as powerful as video for reshaping brand perceptions and engaging audiences. To launch the new CDC brand, we produced “The Originals,” a video short shot over three days on location at a project site and the company offices.
Original film produced by Truss Creative
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.