A new opportunity for
a market leader
European Body Art (EBA), the market leader in performance makeup for the entertainment and special effects industries, wanted to diversify through the introduction of its first consumer product: VOLT, a brush-on liquid color that temporarily covers the gray in men’s beards. We were retained to design and execute the new product launch.
Seeing beyond the product
Our research and strategy work redefined the opportunity before EBA—to not only introduce a new product, but to create a comprehensive brand platform for a new performance-driven men’s grooming line.
Empowered positioning
Informed by extensive persona work, we created an invigorating brand positioning for VOLT to set it apart from its category competitors: products that never quit, confidence that never fades. The new VOLT Lifeproof Grooming would exist to empower men on a mission to look good, feel better and face anything.
Positioning
Brand Strategy
Naming
Visual Identity
Photography
Videography
Packaging Design
Ecommerce Website
Trade Show Graphics
Signage
Instore Merchandising
Collateral
Social Media Marketing
Social Advertising
Email Marketing
Content Marketing
High voltage visuals
We created a bold, modern, adventure sports-inspired visual identity for VOLT and applied it across all touchpoints including a custom ecommerce website, original video and photography.
The results
After just four months, our brand and strategy work and marketing support created a platform for growth and garnered the attention of several wholesale customers, influencers and beauty retail giant, Ulta.
