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A new opportunity for
a market leader

European Body Art (EBA), the market leader in performance makeup for the entertainment and special effects industries, wanted to diversify through the introduction of its first consumer product: VOLT, a brush-on liquid color that temporarily covers the gray in men’s beards. We were retained to design and execute the new product launch.

Volt Product 1
Volt Product Use
Volt Logo
Volt Image Board

Seeing beyond the product

Our research and strategy work redefined the opportunity before EBA—to not only introduce a new product, but to create a comprehensive brand platform for a new performance-driven men’s grooming line.

Empowered positioning

Informed by extensive persona work, we created an invigorating brand positioning for VOLT to set it apart from its category competitors: products that never quit, confidence that never fades. The new VOLT Lifeproof Grooming would exist to empower men on a mission to look good, feel better and face anything.

Volt Positioning
Volt Positioning 2
Volt Product Packaging
Volt Business Cards
What we did


Brand Strategy


Visual Identity



Packaging Design

Ecommerce Website

Trade Show Graphics


Instore Merchandising


Social Media Marketing

Social Advertising

Email Marketing

Content Marketing

Play Video
VOLT Grooming How To GIF
Volt Email Template
Volt Promotion
Volt Instagram

High voltage visuals

We created a bold, modern, adventure sports-inspired visual identity for VOLT and applied it across all touchpoints including a custom ecommerce website, original video and photography.

The results

After just four months, our brand and strategy work and marketing support created a platform for growth and garnered the attention of several wholesale customers, influencers and beauty retail giant, Ulta.