A new opportunity for
a market leader
European Body Art (EBA), the market leader in performance makeup for the entertainment and special effects industries, wanted to diversify through the introduction of its first consumer product: VOLT, a brush-on liquid color that temporarily covers the gray in men’s beards. We were retained to design and execute the new product launch.
![Volt Product 1](https://trusscreative.com/wp-content/uploads/2020/03/volt-product-1.jpg)
![Volt Product Use](https://trusscreative.com/wp-content/uploads/2020/03/volt-product-use.jpg)
![Volt Logo](https://trusscreative.com/wp-content/uploads/2020/03/volt-logo.jpg)
![Volt Image Board](https://trusscreative.com/wp-content/uploads/2020/03/volt-image-board.jpg)
Seeing beyond the product
Our research and strategy work redefined the opportunity before EBA—to not only introduce a new product, but to create a comprehensive brand platform for a new performance-driven men’s grooming line.
Empowered positioning
Informed by extensive persona work, we created an invigorating brand positioning for VOLT to set it apart from its category competitors: products that never quit, confidence that never fades. The new VOLT Lifeproof Grooming would exist to empower men on a mission to look good, feel better and face anything.
![Volt Positioning](https://trusscreative.com/wp-content/uploads/2020/03/volt-positioning.jpg)
![Volt Positioning 2](https://trusscreative.com/wp-content/uploads/2020/03/volt-positioning-2.jpg)
![Volt Product Packaging](https://trusscreative.com/wp-content/uploads/2020/03/volt-product-packaging.jpg)
![Volt Business Cards](https://trusscreative.com/wp-content/uploads/2020/03/volt-business-cards.jpg)
Positioning
Brand Strategy
Naming
Visual Identity
Photography
Videography
Packaging Design
Ecommerce Website
Trade Show Graphics
Signage
Instore Merchandising
Collateral
Social Media Marketing
Social Advertising
Email Marketing
Content Marketing
![VOLT Grooming How To GIF](https://trusscreative.com/wp-content/uploads/2020/03/VOLT_GIF_HowTo-copy.gif)
![Volt Email Template](https://trusscreative.com/wp-content/uploads/2020/03/volt-email-template-436x1140.jpg)
![Volt Promotion](https://trusscreative.com/wp-content/uploads/2020/03/volt-promotion.jpg)
![Volt Instagram](https://trusscreative.com/wp-content/uploads/2020/03/volt-instagram.jpg)
High voltage visuals
We created a bold, modern, adventure sports-inspired visual identity for VOLT and applied it across all touchpoints including a custom ecommerce website, original video and photography.
The results
After just four months, our brand and strategy work and marketing support created a platform for growth and garnered the attention of several wholesale customers, influencers and beauty retail giant, Ulta.