CheckRun
Business checking isn’t going anywhere, but it does need a mobile-first makeover. That’s where AP Technologies’ CheckRun comes in. With more than half of business payments made by checks, Checkrun meets the needs of modern SMBs by empowering them with a smart, intuitive, and secure payment platform that makes accounts payable and receivable a breeze wherever they do business.
- Competitive audit
- Customer personas
- Brand strategy
- Positioning
- Messaging
- Tagline
- Logo
- Visual identity
- Landing page
Our solution
APT retained Truss to rebrand CheckRun and kickstart a new phase of the platform’s growth. After extensive competitive and customer research, we identified the opportunity to develop a brand story that was differentiated by being proudly check positive. The marketing assets we developed gave CheckRun a clear message, new rally cry, and modern, tech-forward feel.
Upgrade your check payments with Checkrun, the cloud-based application for QuickBooks® Online users that provides businesses a secure, anytime-anywhere payment workflow for the most modern way to cut checks.
Competitive audit and personas
As part of our strategic discovery for Checkrun, we conducted a comprehensive competitive audit to assess how the product stacks up in a crowded payments landscape. We also developed six detailed buyer personas—defining their goals, challenges, values, and use cases—to better understand user needs. Together, these insights shaped the foundation of Checkrun’s messaging and brand strategy.
Whatever the life stage of your brand, our full-service strategic, creative, and marketing services can lift you higher.