A niche grower with big ambitions
Established in 1946, Coastal Nursery is a third-generation wholesale grower comprised of five farms in one of Monterey Bay’s unique microclimates. Cultivating rosemary and rare varieties of cypress and heather, it specializes in merchandising products that consumers can’t get enough of. With major grocers and home centers across America as clients, Coastal Nursery needed a new brand platform and website to realize its next phase of major growth.
Cultivating a sense of place
Our strategy was to orient the new Coastal Nursery brand around the romance of California’s Central Coast. The focus would be storytelling with such a strong sense of place that customers could practically smell the salty Monterey Bay mist at every brand touchpoint.
A fresh visual treatment
For Coastal’s new visual identity we modernized the brand give it a fresh, earthy treatment through the use of original photography, a nature-inspired color palette, and studio-shot, styled product photography.
Growing with authenticity
Offering unique products with consistently high sell-through rates, our goal for the Coastal Nursery website was to make it a complete resource hub for prospective and current wholesale customers. Tactics included driving all primary CTA’s to a catalogue request form, the creation of a seasonal product lookbook, and an informative plant index with a dedicated page for each specialty crop Coastal grows.
Rebrand
Visual Identity
Website
Copywriting
Photography
Art Direction
“In the short time since Truss Creative launched the Coastal Nursery website, we’ve gained three new customers. This is considered extraordinary in our industry. Not only is the site beautiful and easy to navigate, but it’s also filled with smart features that help us sell our products before we even speak with a prospective wholesale account. We are very happy with our investment.”
—Carmen Garcia, Coastal Nursery, Vice President of Sales
The results
Since the launch of the new Coastal Nursery website, traffic has increased by 30%, leading to a huge increase in backend wholesale distribution for the niche grower.
